Looking For Cost Effective Ways To Attract Investors, Bring In Customers, Increase Sales, Generate Web Traffic?

09/18/2009

Consider implementing a public relations program.  Studies show that positive editorial coverage generates up to nine times more visibility than paid advertising, explained Christine Keefer Soderbergh of Keefer Public Relations, a boutique public relations agency specializing in real estate,technology, non-profit, financial and other industries.

Public relations can help your organization's target audience understand not only your company’s background and mission, but also increase awareness of the products or services that are offered.

Public relations has a far greater impact than other marketing methods because it carries an implied third party endorsement. Reading, seeing or hearing editorial coverage creates a credibility factor unmatched by any other promotional strategy at considerably less cost.

Here are a few ways an ongoing public relations campaign can benefit organizations:

• Public relations can build an organization's profile with its target audience creating an advantage over the competition
• Regular media exposure can build credibility and enhance reputations. There is a subtle but real perception companies covered in the print, broadcast or online media must be important.
• Public relations can increase sales, positively affecting an organization’s bottom line.
• Looking for investors? Media coverage can provide easier access to capital. The more visible a company is the more interest there is in that company.
• Public relations can position executives as industry experts. When executives are quoted by the media, potential customers associate the company as an industry leader, further helping to build its reputation and credibility.
• A public relations program can increase search engine visibility.
• Media coverage results in more coverage. Members of the press compete for stories and the more visible a company is the more media it will attract.
   

Public relations can help businesses of all sizes from start-ups to large corporations achieve their goals making PR especially critical in today’s economic environment.